Approximately 650 million people did not have access to clean water in 2014. Concurrently, over 2.3 billion people do not have basic functional sanitation in place. Out of this number, 37% of the people hail from Sub-Saharan Africa, a number projected to increase in the next ten years. According to the water consumption figures, Malawi is among the lowest worldwide at 20 liters per day on average. On the other hand, Americans use an average daily water consumption of more than 176 gallons, which is equivalent to roughly 665 liters. As a result, Waiakea Water partnered with the Pump Aid program to focus on Malawi.
For a majority of people living in rural Malawi, access to safe and clean water is often a life-or-death challenge. Poor sanitation and unclean water are attributed to mortality rates for adults and children under five years. In rural Malawi, securing sustainable and safe water supplies requires a comprehensive approach of teamwork from the communities. The Waiakea teams work in close collaboration with the members of the community to help them identify the most suitable site for Pump Aid’s award winning Elephant Pump installation. Also, the communities provide the necessary materials required for assembly whereas the teams dig the wells and assemble the interior mechanism of the pump. For each bottle the company sells, sold, 650 liters of clean water is donated to people in need through the Pump Aid organization.
Waiakea water is among the first bottled beverages and waters worldwide to be CarbonNeutral certified. Waiakea water originates from Hawaii via a natural source. Most consumers have been skeptical about bottled water because it contains filtered city water and creates excess pollution and waste. However, Waiakea Water is an exception to this rule. The water originates from a naturally pure alkaline source and comes in an eco-conscious packaging.
In 2012, Ryan Emmons who serves as the founder of Waiakea launched his bottled Hawaiian volcanic water after realizing that the water he was drinking during his time spent in Hawaii special. Waiakea water is made up of a different pH and mineral composition rich in magnesium, calcium, sodium and potassium. According to Emmons, consumption of 10 mg of silica in the water daily can help reduce the risk of Alzheimer’s by at least 11%.